hyperlink column in spservices

I am trying to get hyperlink type of column named as "Important Link". withoutvar liHtml5="

• " + ($(this).attr("ows_Important_x0020_Link")).split(", ")[0]+"


• "; other code works perfect. Please help. My SPservice code is as below:

$().SPServices({

        operation: "GetListItems",
        async: false,
        listName: "URL_List",
        CAMLQuery: "<Query><Where><Eq><FieldRef Name='Title'/><Value Type='text'>"+ URL+ "</Value></Eq></Where></Query>",
        CAMLViewFields: "<ViewFields><FieldRef Name='Title'/></ViewFields>",
        completefunc: function (xData, Status)
        {
                var itemCount = $(xData.responseXML).SPFilterNode("rs:data").attr("ItemCount");
                alert(itemCount);
                if(itemCount == 0)
                {
                    //check if URL contains slash
                    var SlashTesing=URL.indexOf("/") != -1;   
                    alert(SlashTesing);

                    if(SlashTesing== true)
                    {
                        NewURL=URL.substring(0,URL.lastIndexOf("/"));
                        gofunction(NewURL); 
                    }
                   else
                   {
                        var liHtml2="<h2>"+"Sorry...we dont have this info "+"</h2>";
                        $("#tasksUL").append(liHtml2);
                    }
                }
            else
            {
                $(xData.responseXML).SPFilterNode("z:row").each(function() 
                {
                    var text="<h2>"+"Showing information for this URL :"+URL+"</h2>";
                    var liHtml2="<li>" + $(this).attr("ows_Department") + "</h4>"+"</li>";
                    var liHtml3="<li>" + $(this).attr("ows_Team") + "</h4>"+"</li>";
                    var liHtml4="<li>" + $(this).attr("ows_PointOfContact")+ "</h4>"+"</li>";
                    var liHtml5="<li>" + ($(this).attr("ows_Important_x0020_Link")).split(", ")[0]+"</li>";


                    $("#tasksUL").append(text);
                    $("#tasksUL").append(liHtml2);
                    $("#tasksUL").append(liHtml3);
                    $("#tasksUL").append(liHtml4);
                    $("#tasksUL").append(liHtml5);

                });
            }
        }
  });